If you’ve ever put your energy into building a landing page writing the copy, picking the images, tweaking the design only to see almost no sign-ups or sales, you’re definitely not alone. It’s frustrating, and honestly, it can feel personal.
The truth is, most of the time there’s nothing wrong with what you’re offering. The real issue usually comes down to landing page mistakes. Small details like a confusing headline, a slow load time, or a form that asks for too much can quietly push visitors away without you even realizing it.
The good news is that these mistakes are easy to fix. You can even test your landing page speed with Google PageSpeed Insights to see how fast (or slow) your page loads and make adjustments right away.
Let’s walk through the seven most common mistakes together.
1. Landing Page Mistakes: Saying Too Much at Once
Have you ever landed on a page where everything is competing for your attention? There’s a giant banner, three different offers, a video auto-playing, and a bunch of buttons pulling you in opposite directions. It’s overwhelming.
That’s one of the easiest mistakes to make. We want to show everything at once, but our visitors just want one clear path.
What works better:
- Pick one main goal for your page.
- Strip away the extra noise.
- Use space and simplicity so people can actually breathe while scrolling.
When the page feels calm and focused, people are more likely to take the action you want.
2. Headlines That Don’t Feel Clear
Your headline is like saying hello. If it doesn’t feel clear or relevant, people click away. One of the most common landing page mistakes is trying to be clever instead of being direct.
Visitors don’t want riddles. They just want to know what’s in it for them. If you want your headlines to connect, take inspiration from your overall messaging. In our article about visual identity vs. brand messaging, we explained why simple, people-first language creates trust.
A friendlier approach:
Write your headline like you’re talking to a real person. Be simple, be honest, and make the benefit obvious.
3. Forgetting to Build Trust
Behind every click is a person quietly asking, “Can I trust this?” If your landing page doesn’t give them reasons to say yes, they’ll leave.
A page without trust signals feels like a stranger knocking on your door without saying who they are.
Ways to build trust naturally:
- Share real testimonials with names or faces.
- Add small security badges that show payments are safe.
- Use authentic images instead of stiff stock photos.
People feel safer when they know they’re dealing with humans, not just a faceless brand.
4. Landing Page Mistakes: Making People Wait
We all know how it feels to click on a link and watch a blank screen load… and load… and load. Most of us don’t wait we just leave.
A slow landing page is a conversion killer.
How to speed things up:
- Compress your images.
- Get rid of extra scripts you don’t need.
- Test your page speed on both desktop and mobile.
Think of it like greeting a guest at the door you don’t want to leave them standing outside.
5. CTAs That Don’t Stand Out
The call-to-action (CTA) is the part where you invite someone to take the next step. But too often, buttons blend in, use boring text, or sit in a corner where nobody sees them.
That’s like inviting someone to a party but whispering it from across the street.
Try this:
- Make your button bold and easy to see.
- Use inviting words like “Join Us” or “Start Free Today.”
- Repeat the CTA in different spots on the page.
It should feel like a friendly invitation, not a pushy demand.
6. Forgetting About Mobile Visitors
Most people check websites from their phones these days. If your landing page looks messy or hard to use on a small screen, you’ll lose half your audience without even realizing it.
To make it mobile-friendly:
- Use a design that adapts to all screen sizes.
- Test the page on different phones.
- Keep forms short so they’re easy to fill out with one thumb.
A smooth mobile experience shows you respect your visitors’ time.
7. Asking for Too Much, Too Soo
This one’s simple: long, complicated forms scare people away.
If you’re asking for their phone number, home address, company size, and favorite color before they’ve even decided if they like you that’s too much.
A kinder way:
Ask only for what’s absolutely necessary. Maybe just a name and email to start. Build the relationship step by step, just like you would in real life.
Final Thoughts on Landing Page Mistakes
At the end of the day, a landing page isn’t about pixels or buttons it’s about people. They want clarity, trust, and an easy path forward.
By avoiding these landing page mistakes, you’re not just “optimizing conversions.” You’re creating a better experience for the human being on the other side of the screen.
When your landing page feels simple, safe, and welcoming, people naturally want to stay and take the next step with you.